The Smirnoff Nightlife Exchange Project started in 2011. Madonna was looking for the best dancers for her MDNA tour. In April 2012 Smirnoff got the ‘Madonna Smirnoff Experience’ box which had the VIP access card with a special code. You could download music and make a chance to win VIP tickets to the MDNA tour.
I tried to get several boxes from The Netherlands, France, UK and Germany. I unfortunately didn’t get the UK edition. My mother and friends did know people who lived in France and Germany who could buy the boxes. The Dutch edition is a bit larger than the German and France Edition. The Dutch storage box I got from the store owner who was selling the Smirnoff bottles.
The adverts are from Dutch leaflets. The Smirnoff label I bought on e-bay.